If you are somewhere in the civilized world against the end of June 2006, probably with experience in public relations work its magic. While the release date of the last installment of the Harry Potter series of novels announced six months out of the ordinary happens. In a British talk show, author JK Rowling said two well-known characters will meet their fate in the seventh book number, and that one of them could be young Mr. Potterthemselves.
This brief dialogue of an avalanche of media reports on the move. All major television stations and their Web counterparts and cable covered the story. The New York Times gave the story a prominent place in its pages and on its website. Even the venerable Wall Street Journal there was a mention. The story also graced the pages of newspapers around the world thanks to information services like the Associated Press and Reuters wire.
The Ad Age magazine has covered theHistory and the story behind the story of the basic message is a big problem.
If you look beneath the surface of the eye, you see that it is only interested in Ms. Rowling to keep their work in public is not significant for the book, publisher and distributor of the manufacturer of the popular Harry Potter films and countless companies that produce and sold by Potter paraphernalia. While the brand has achieved a rabid Harry PotterPopular with children and adults around the world, is also in the interest of television producers, publishers of newspapers and magazines to cover this ad. Why? A mere mention of the name of the boy wizard, gets the immediate attention of viewers and readers that are good for the creation of history and ideal for those who want to advertise with them.
"The phenomenon of Harry Potter began with a unique product: a gripping fantasy novel, which bridgesGenerations of captivating children and adults. Favorable media coverage, the first book of Harry made a "star" of this list was reported as news on how someone in Hollywood, said Michael Drabenstott, a partner with a spark of PR and marketing in the suburbs of Philadelphia. The public wanted to know about Harry and committed as journalists. Each book then stimulates additional excitement and buzz. When people trust, admire and talk about aProduct, you tend to buy, so you may have become part of the conversation, "Drabenstott said.
This is a win-win-win "through the only form of trade was created by PR. The people delivering the message from the word out about their work, win the delivery of the message to win, because the designs for public their intake of information, and consumers win because they have access to information they want to get. This is the magic of publicRelations.